Quick presets
The referrer (e.g. google, facebook)
Use lowercase-with-dashes for consistency
Paid keywords
For A/B testing ads
Generated URL
Fill in URL + Source + Medium + Campaign to generate your link…
💡 UTM Best Practices
- • Always lowercase — GA4 treats
Googleandgoogleas separate sources - • Use hyphens not spaces —
spring-salenotspring sale(avoids %20 in URLs) - • Be consistent — pick naming conventions once and stick to them across all campaigns
- • utm_term is for paid search keywords; utm_content is for A/B testing different creatives
- • Shorten before sharing — use Bitly or your own short domain to hide the raw UTM string
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