Quick presets
Acquisition
Revenue & Margins
📐 Unit Economics
$500
CAC
$2,805
LTV
5.6x
LTV:CAC
5.9
Payback (mo)
5.6
LTV : CAC
Excellent
03:15:18+
Payback Period
5.9 moFast
06 mo12 mo18 mo24+
Cohort Revenue Decay
Revenue & gross profit per customer over 24 months, accounting for churn
M1M12M24
Revenue/customer
Gross profit/customer
Detailed Breakdown
ARPU$99/mo
Monthly Gross Profit / Customer$84/mo
Avg Customer Lifespan33.3 months
LTV (Revenue)$3,300
LTV (Margin-Adjusted)$2,805
Annual Churn Rate30.6%
🚀 Excellent Unit Economics
Your LTV:CAC exceeds 5:1. You can afford to invest more in growth. Consider increasing acquisition spend or expanding into new channels.
Next step: model your runway
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Unit economics healthy? Now model how long your cash lasts at current burn before you need to raise.
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